ROB SIMMS

Rob Sims enjoyed a successful nine-year career as an offensive linemen in the NFL, plying his trade with the Seattle Seahawks and Detroit Lions. Rob lives in metro Detroit with his wife, Natalie, and their three children.

Prior to turning pro, Rob was an accomplished collegiate athlete: a three-year starter and National Champion for the Ohio State Buckeyes, he captained the team during his senior season at OSU.

Rob and Natalie have long been recognized for their philanthropic contributions and service to local and national charities including the Detroit Police Athletic League, the Yatooma Foundation, the Children’s Center, and the V Foundation for Cancer Research.

As an ex-professional athlete turned entrepreneur, Rob has diligently pursued his passion for business. Locker Room Consulting provides a platform for Rob to share his expertise in the real estate industry while continuing his philanthropic endeavors and serving as a valued mentor to his peers. 

Rob’s latest venture is Primitiv Group, a cannabis research company co-founded by Rob and Calvin Johnson Jr., who have first hand experience with the medical benefits of cannabis and its ability to provide relief from chronic pain. Primitiv seeks to advance the cause of medicinal cannabis by researching the natural health benefits of the plant. Primitiv is a member of the Michigan Cannabis Industry Association which advocates for a favorable political policy environment for Cannabis to thrive by promoting sensible laws, regulations and setting industry best practices among members.  Primitiv is also partnered with NESTRE, a neurological training platform specializing in neuroplasticity, i.e. exercise for the brain. Learn more at www.primitivgroup.com or follow along on social media @primitiv_group (Instagram and Facebook).

When he’s not overseeing his business at Primitiv or Locker Room Consulting, Rob is a backyard warrior – of the grilling variety.  He uses his Big Green Egg to smoke, grill, and bake a variety of mouthwatering foods for his friends and family.  Equally skilled inside a kitchen as he is in the backyard, Rob has been known to impress his guests with dishes like Red Velvet Waffles, stuffed pork chops and various pasta dishes.